The school can also get sponsors. There is an ad placement fee that goes to Hiraya for the ad services, and the rest of the sponsorships or donations go directly or are collected directly by the school institution.
The Hiraya Ad placement package includes:
ads placed before the movie just like in the regular cinema viewing.
each sponsor will have a page link where they can promote their product/business and have their business contacts and links placed here.
they can also give away freebies and other promotion as part of the ad placement package within the duration of the movie engagement.